LIFE & BUSINESS
BY DESIGN
Authentic Business Strategy & Branding • Website & Content Creation • Systems & Vision Implementation
Unlock Your Vision
Authentic. Elevated. Intentional.
We believe your business should be built around your life — not at the expense of it.
Our work begins with your vision — how you want to live, create, and lead. From there, we help entrepreneurs and creatives design brands that feel as good as they look: rooted in authenticity, aligned with purpose, and built for freedom, joy, and flow.
Through intentional strategy, elevated branding, and seamless systems, we bring your business to life — one that reflects your values, fuels your creativity, and supports the way you want to live.
It’s not just a brand.
It’s your life — and your business — by design.
Your Brand, By Design
Define your voice. Sculpt your identity. Build a cohesive brand. From captivating content to engaging websites, impactful emails, and a powerful online presence—every element is aligned for maximum resonance.
Your business should look, sound, and feel like you.
Includes:
  • Brand discovery & voice workshop
  • Visual identity (logo, colors, typography)
  • Content & social strategy
  • Website design & copy
  • Email & marketing setup
Investment: Starting at $2,500. Personalized quote after a Brand Call.
Start Your Brand Call
The D3 Method™
Diagnose → Design → Deploy
Our signature D3 Method™ transforms ideas into aligned, fully functioning businesses that feel as authentic as they look. It’s the framework that turns inspiration into structure — and structure into freedom.
Diagnose
We begin by understanding you — your goals, audience, systems, and story. Through deep conversation and intuitive analysis, we uncover what’s working, what’s missing, and what your business truly needs to thrive.
This is where the foundation is built.
Design
Next, we turn insight into structure. We design not only your brand identity but also the systems and content that drive it — your website, CRM, marketing, and client flow. Everything is built to be cohesive, beautiful, and effortless to manage.
This is where alignment meets artistry.
Deploy
Finally, we bring it all to life. We launch your presence, automate your systems, and train you or your team to manage everything with ease. Whether you stay hands-on or let us maintain it, your business now operates by design — not default.
This is where your vision becomes reality.
Meet the Founders
Melissa Dawson — Business Architect & Brand Strategist
Melissa brings vision and precision to every brand she helps build. With over a decade of leadership experience across entrepreneurship, renewable energy, and brand development, she's helped organizations and communities grow with purpose and clarity.
She played a pivotal role in helping one organization scale from $250,000 in annual sales to over $400 million annually, guiding its evolution through systems, culture, and sustainable strategy.
As a Certified Life and Business Coach through the Jim Bunch Ultimate Game of Life program—which has transformed over 50,000 lives worldwide—Melissa brings both structure and soul to every project. She helps clients create alignment between their vision, operations, and personal freedom.
Her passion lies in designing businesses that support freedom — not burnout and overwhelm.
Jennings Waterhouse — Creative Director & Brand Designer
Jennings is the creative force behind Life and Business by Design. A visual storyteller and design strategist, she helps entrepreneurs and established brands uncover their essence and express it with intention.
She has worked with numerous lifestyle, wellness, and purpose-driven brands, helping hundreds of entrepreneurs elevate their presence through cohesive design, storytelling, and digital identity. Her creative direction integrates artistry with strategy — ensuring every brand not only looks beautiful but performs powerfully across social media, websites, and campaigns.
Jennings' approach blends clarity, creativity, and intuition. She believes that authentic design doesn't just attract attention — it builds trust, emotion, and connection. Her gift lies in translating vision into visuals that feel like you and communicate your brand's story with elegance and intention.
Ready to bring your vision to life?
Whether you're just starting out or ready to refine your existing presence, we're here to help you create a brand that feels as good as it looks — one that truly represents who you are and connects with the people you're meant to serve.
Let's design your brand, your content, and your business — by design.
"They built not just our look,
but our message.
Our email campaigns now sound like us and actually bring in new clients."
— Defiant Coffee
"Life and Business by Design helped me find my voice.
The brand they created finally feels like me and the systems make it easy to stay consistent."
— Krys Karns, Karns & Co.
Home Staging & Organization
"Calm, clear, and elegant. They took me from overwhelmed to consistent."
— Boutique Wellness Client
Life and Business by Design
Authentic Business Strategy & Branding • Website & Content Creation • Systems & Vision Implementation
📧 melissa@lifebydesignmd.com